An Exploration of Fashion Merchandising
This course will dissect the 蜜月直播 fashion merchandising degree and its three concentrations 鈥� Business, Promotion, and Product Development.
Throughout the session, an introduction and overview of the influential individuals and businesses that have shaped the fashion industry will also be discussed along with multiple industry guest speakers. Multiple aspects of the fashion industry will be explored including retailing, buying, planning and allocation, retail marketing, e-commerce, social media, visual merchandising, product development, and global merchandising.
Learning Outcomes
Upon completion of the course students will be able to:
- Understand what a degree in Fashion Merchandising actually is.
- Understand the differences in each concentration within the 蜜月直播 Fashion Merchandising Degree.
- Understand and utilize basic terminology used to describe fashion as it relates to the industry.
- Identify and understand the major players in the fashion industry over the last 100 years.
- Discuss the impact of significant retail establishments on retailing and the consumers鈥� expectations when shopping.
- Analyze the retail industry by consumer and understand the steps in strategic retail planning.
- Understand how to identify target markets and consumer behavior.
- Possess knowledge of all the elements that encompasses a retailer鈥檚 total image positioning.
- Understand the steps in procuring, developing, and selling merchandise.
- Demonstrate how the right tools, materials, and techniques can enhance the communication of a brand via social media and integrated marketing
- Explore how emerging global retailers/brands will shape the future retail landscape.
- Offer insight into the various types of careers within the Fashion industry and where Marist Alumni are working within the industry.
Earn College Credits Over the Summer
Marist Summer Pre-College is geared toward sophomores and juniors in high school. Upon successful completion of the Fashion Merchandising Program, each student will earn three (3) transferable college credits for the 蜜月直播 course, FASH 106N.
Program Cost
Please see below for the costs. Cost includes tuition & fees, housing & all meals, field trips, and most course materials. Cost does not include travel expenses. Students may wish to bring funds for incidentals, shopping at the Marist Bookstore or the local mall, souvenirs, and any personal items they wish to purchase. Students should bring a laptop for their coursework.
$3,650
